Bill Longcore

Bill graduated from Ferris State University with a Bachelor of Science degree in Plastics Engineering which led to a successful 13 year career in the Automotive Industry. As a Tier I and II supplier, Bill gained experience with product design, engineering, project management, and sales. Looking to pursue a change, Bill joined the insurance industry in 2006 as an independent agent with Pinnacle Insurance Partners which led to the formation of Coldbrook Insurance Group in 2014. Bill is a licensed Property & Casualty agent and counselor along with Life & Health agent and counselor designations. In 2018 Bill became a principal with Coldbrook Insurance Group where he is known for his deep industry knowledge, practical approach, and commitment to building long-term relationships with his clients. Bill is married and has twin boys who he enjoys sports, outdoor activities and adventures with. He also served on the board of a local non-profit called In the Image for seven years and enjoys serving his community.